Content isn’t king; quality content is king.

Not since Gutenberg started printing has the dissemination of information been this easy. That is both good and bad for companies today. Your audience can be your biggest critic, but they should be your biggest advocate.

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/ˈkäntent/ noun

Substantive material used to express one’s narrative or perspective that can be created in a number of mediums, such as written or visual. It can be published across multiple channels to reach disparate audiences.

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