The survey, open to anyone who lived, worked or played in Buckhead, was designed to provide the BBA and Buckhead business leaders with a broad overview of the community’s thoughts. To drive additional interest, we tapped into broader discussions at the legislative level.
The reason for the survey was multi-faceted. One aspect was the association had minimal news it could promote. The survey gave them a topic they could own.
The results exceed the association’s expectations, earning coverage in not only local publications but national headlines.
We built an ecosystem for storytelling that included equal parts public relations, marketing and social media. We mined for news, turned small news nuggets into full-blown announcements and developed a case study and thought leadership platform.
The result was coverage in relevant trade outlets and general news publications.