While working at at Atlanta PR agency, Todd led a cross-functional team charged with growing credit union membership across Georgia.
The Goal
- Elevate the visibility and profile of credit unions among current and prospective members in the Empire State of the South
The Approach
- Developed a consumer survey of members in the state; polled members on their spending attitudes, perceptions of the economy and future plans
- Positioned spokespeople and executives as financial experts and developed bylines as appropriate to advocate for legislation/action
- Launched a consumer-facing blog as a repository of news and information
The Results
As a result of this approach, the state’s credit unions saw unprecedented membership growth:
- 2.3 percent in year three
- 3.3 percent in year two
- 2.3 percent in year one