When a fast-growing Atlanta technology company realized they were past the start-up phase and headed toward maturity and needed to rethink how they told their story, they turned to The DeFeo Groupe.
We built an ecosystem for storytelling that included equal parts public relations, marketing and social media. We mined for news, turned small news nuggets into full-blown announcements and developed a case study and thought leadership platform.
The result was coverage in relevant trade outlets and general news publications.