Suppose the local newspaper published an article saying your favorite music album was complete rubbish and anyone who liked it was the worst human alive. Would you burn all your copies, including cassette, 8-track and mini-disc? If the answer is no, why do you care who the newspaper says you should pick for president?
I am hardly a Jeff Bezos fan, but he is right when he says, “We must be accurate, and we must be believed to be accurate. It’s a bitter pill to swallow, but we are failing on the second requirement. Most people believe the media is biased. Anyone who doesn’t see this is paying scant attention to reality, and those who fight reality lose. Reality is an undefeated champion. It would be easy to blame others for our long and continuing fall in credibility (and, therefore, decline in impact), but a victim mentality will not help. Complaining is not a strategy. We must work harder to control what we can control to increase our credibility.”