The Need
Just like baseball teams need situational relievers to help them out of a jam, global agencies often lack the right team to keep, service or grow their businesses.
When a top Atlanta public relations agency needed a spark, they knew where to strike. Todd entered and immediately helped the agency win back an account with an important client.
The Approach
Todd restored confidence to an important client and re-won their trust and business. With the piece of business secured, Todd moved to ensure the agency could continue delivering exceptional work to its varied clients and shore up the relationships.
He launched an internal communications platform for a global apparel and footwear company, operationalized the development of a new content strategy, led its execution and managed cross-channel partners to develop new and engaging content formats.
Partnering with the agency’s New York office, Todd counseled company executives to define the message, vision, and drive to action for dealer owner-operators of the North American division of a global automotive brand.
The Result
Todd began a relationship with the agency on a part-time basis but quickly grew into a trusted advisor for the office’s managing director, leading accounts, pitching new business and serving as a mentor to the agency’s staff. Despite working in a contract position, Todd was among the most reliable members of the team, and the first person full-time team members would turn to when they needed a new perspective, client expertise or a job well done.