Todd DeFeo Experience

Todd DeFeo is an award-winning journalist, historian, and communications professional with experience spanning media, digital publishing, and strategic communications. His work focuses on understanding complex topics and telling clear, compelling stories across formats and audiences.

  • Communications professional with experience spanning journalism, digital media, and corporate communications
  • Specializes in developing and executing storytelling and  content strategies grounded in research, audience insight, and measurable outcomes
  • Has worked with organizations of all sizes, from startups to publicly traded companies, industry groups, and government entities
  • Brings a content-first storytelling approach that connects traditional messaging with digital platforms in a cohesive and effective way
  • Focused on using the right format — written, visual, and multimedia — to tell clear, compelling stories

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Todd DeFeo

storyteller · strategist · platform builder


Summary

Award-winning journalist, historian, and communications professional with experience spanning media, digital publishing,
and strategic communications. Known for developing research-driven content strategies and translating complex ideas into
clear, compelling narratives.

Experience

Founder | The DeFeo Groupe
2014–Present
  • Founded and leads a communications and content strategy firm serving clients from startups to Fortune 50 companies
  • Develop content strategies aligned with business objectives and audience behavior
  • Specialize in executive writing, thought leadership, and narrative development
  • Advise on messaging, issues management, and media relations
Communications Leader | Weber Shandwick
2007–2015
  • Led content and media relations initiatives across multiple industries
  • Developed campaigns that increased engagement and audience visibility
  • Recognized internally as a content strategy and storytelling expert
Consultant | MSLGROUP
2015–2018
  • Advised global organizations on internal communications and content strategy
  • Launched an internal communications platform for a global apparel brand
  • Reengaged dormant business units through targeted messaging strategies
Reporter | Athens Banner-Herald
2004–2007
  • Investigative reporter covering government, crime, and public policy
  • Earned Georgia Press Association award for investigative reporting
  • Won Georgia Associated Press “Story of the Year” for BRAC coverage
Reporter & Columnist | Various Publications
2001–2004
  • Covered government, education, and community issues across multiple markets
  • Developed a foundation in investigative reporting and deadline journalism

Publishing & Platforms

  • Author of multiple railroad history books, including the first complete history of the Memphis, Clarksville & Louisville Railroad
  • Founder of Railfanning.org (2002), a long-running digital platform focused on railroad history and culture
  • Founder of Sightseers’ Delight (2016), a travel and history publication

Highlights

  • Early adopter of digital storytelling, integrating multimedia into traditional journalism workflows
  • Experience working with corporate, nonprofit, and government organizations
  • Focus on research-driven content strategies and measurable outcomes
  • Emphasis on clarity, context, and audience-focused communication

Education

Denison University
Bachelor of Arts in History

Disney University
Ducktorate Degree


For selected writing and published work, visit the Portfolio.