Many people think only the pros can market. That is simply not true.
On a Side Note…
Many organizations debate the value of joining business groups as a part of their marketing plans.
Everyone today is looking for an SEO advantage. It is easy to be lost in the clutter that is the internet of today.
One day, at my first job at a daily newspaper, I was listening to the police scanner and heard about a Corvette that drove off the side of an elevated parking lot.
Award-winning journalist and communicator Todd DeFeo is guest tweeting on the Atlanta Press Club Twitter handle.
Former President George W. Bush hit the campaign trail recently on behalf of his brother. While it did little to help former candidate Jeb Bush, he did make a salient point that applies to the business world.
One of the integral components to any B2B marketing program is a library of case studies.
OK, so you’ve started an email marketing program. Congratulations.
News concerning the demise of the press release (really, a news release) is a bit premature.
It’s apparently easy to forget. But, as a leader, words do matter. Immensely. That is ever-apparent this election season when rhetoric often prevails over common sense ideas. And, the notion remains particularly true for professionals in the communications industry. Sometimes, it seems, we are so focused on conveying our clients’…