Articles by Todd DeFeo

Everyone today is looking for an SEO advantage. It is easy to be lost in the clutter that is the internet of today.

One day, at my first job at a daily newspaper, I was listening to the police scanner and heard about a Corvette that drove off the side of an elevated parking lot.

Former President George W. Bush hit the campaign trail recently on behalf of his brother. While it did little to help former candidate Jeb Bush, he did make a salient point that applies to the business world.

One of the integral components to any B2B marketing program is a library of case studies.

OK, so you’ve started an email marketing program. Congratulations.

News concerning the demise of the press release (really, a news release) is a bit premature.

It’s apparently easy to forget. But, as a leader, words do matter. Immensely. That is ever-apparent this election season when rhetoric often prevails over common sense ideas. And, the notion…